Another Super Bowl, another ring for Big Ben.
I'll admit, this time around the game was actually worth watching and, while I personally had no preference over who beat who, I actually enjoyed it for once.
But to a lot of people (including me), the game tends to be filler in between the long, expensive ads that companies roll out for the big game. And while this years batch seemed to be so-so at best (even after shelling out $3 million for 30 secondsof ad time in a struggling economy), there were a few giggles, laughs and possibly a gaffaw or two to be had.
So here, for your approval, are the tops of this years Super Bowl ads...
1. Beer-nanza
Budweiser tends to reign supreme over the laugh factor when it comes to ads. While they've gotten some stiff competition the past few years, they once again stood out pretty well time around. Take this one where Conan O'Brien brings the star power and the funny - in Swedish!...
And another good one (though I enjoyed the previous one better) was what happens when the budget is tight in the office (though I will admit, I wouldn't mind working here - I wouldn't have to be so discreet about drinking at the office then...jk. Seriously)...
And of course the slew of required Clydesdale ads. They've lost a bit of their gloss since the first one, but they're still pretty cool. The fetch one was worth a chuckle and the circus one was an "Awwww"-enduring moment. The ancestry, on the other hand, makes you want to puff out your chest and be proud to be an American. What else is more patriotic than horses and beer?!
On the other hand, Miller had a much more modest, yet no less talked about ad, that ran for a grand total of....one second.
This as opposed to the one second ads that didn't make the cut.
2. Ads that 'Pop"
Coke and Pepsi commercials can be hit and miss. Despite the handful of gems that come along every so often like "Mean" Joe Green or Cindy Crawford, some of these commercials can be a bit "bleah". But both comapnies did manage to pull out a few fun ones this year.
Coke had two that I thought really stood out. Not many of my friends really cared for the bugs invading the picnic and stealing the bottle of Coke, but I thought it was cute and, if nothing else, a real treat for the eyes and a needed break from the snow and cold outside...
...and they even revisited the "Mean" Joe Green ad...with a bit of a modern twist for Coke Zero ("Is he coming? IS HE COMING?!" Go, Polamalu, go!). This one cracked me up.
Pepsi was kind of a flat this year, in my opinion, though the MacGuyver rip-off ad "MacGruber" or...uh..."Pepsuber" featuring the original MacGuyver Richard Dean Anderson and SNL's Kristen Wiig and Will Forte was pretty good.
Pepsi also explained men and their remedy to the fear of diet cola. "I'm good!"
3. Need a new job? Stay Tuned!
The ads for online jobs sites have been getting better and better over the last couple years and I think they again did pretty well for themselves this time around. The Moose commercial from Monster.com was surprising and worth a laugh...
...but the one that I absolutely loved (and possibly my favorite this year) is Careerbuilder.com's signs that you should get a new job. The "Hey, dummy" part had me laughing out loud, along with the poor koala muttering "Oh, dear!" before being smoked in the face (I'm not really a violent person and I would never hurt an animal, I swear!)). Though for the record, my job does make me cry all the time...
4. Sex sells...apparently...again...
GoDaddy.com continues the ad campaign they started a few years ago with well-endowed women jiggling around to hock website domains, and for the second year they bring along NASCAR star Danica Patrick to seduce her way into your minds in two seperate spots, both to be continued at GoDaddy's website because they're supposedly "too hot for TV" (they're not). Below are the full versions...
Meh.
5. From the mouths of babes!
I guess the title to 5 could have worked for the videos of 4 too, bit I digress. The eTrade baby is back and this time he's brought a friend or two. These were enjoyable because, hey, who doesn't like a talking baby? Or a singing baby for that matter? "Take-uh...these bro-ken WIIIINGS!"
Heh, heh, heh. Shankapottomus...
6. "Tire"some ads that leave a chip on your shoulder
Actually, these ads aren't that tiresome or leave any chips on your shoulder, nacho-flavored or otherwise.
Bridgestone had a pair of fun commercials, one featuring a pair of astronauts getting their car chopped (probably by those pesky moon men) and another featuring everyone's favorite spud and his nagging wife. I know a few people whose mouths I wish would just fall off...
Doritos had a fairly good commercial featuring a snow globe that could tell the future and/or grant wishes. I'm not sure if I should add or retain points for the old "man gets nailed in the crotch" gag, though...
7. The rest of the team
The rest of the ads were hit-or-miss at best, though a couple were worth a view. Pedigree had a fun one featuring different pets wreaking havoc (but I still say a pet rhino named Rusty would be sweet!).
Teleflora's ad made me laugh. It involved a woman who recieves some very bad flowers at her workplace. Seriously, these were bad buds! "No one wants to see you naked!"
Finally, what do you do when you want star power but you're just too cheap to pay for it? Why, hire some bankrupt celebrities, of course! M.C. Hammer and Ed McMahon made for an interesting duo in a stupid commercial, hocking their medallions, giraffes, records and hip replacements (though personally, I could never part with a solid gold toilet).
So that's it - the highlights of this years Super Bowl commercials. I didn't include them all, obviously, but these were the best of the crop, at least as far as I'm concerned. Everything else just seemed underwhelming (not that these were terrific). Did you have a favorite that made the list? Didn't make the list? What do you think of this years ads compared to years past? Let us know!
- Jason

















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